Sustainability is an
effective principle for defining strategy and aligning the
organization in a way that drives exceptional performance.
is more than the 'greening' of business. While it incorporates
ecological responsibility, it balances that imperative with
long-term profitability and the ever-increasing need to
be viewed as a good corporate citizen.
that integrate sustainability into their operations can
reap substantial rewards, by:
energy, resources and materials efficiently, thereby reducing
transparency that results in trusting, satisfying relationships
and retaining top talent who are eager to work for principled
morale through a culture of respect, commitment and engagement
that yields productivity gains
innovation that improves product and service offerings
the brand by promoting an image that resonates in the
risks by identifying economic, ecological and social trends
that can impact operations, and developing responses to
leadership within the industry, supply chain and community
a competitive advantage that drives value - and profitability.
your organization on a path toward sustainability,