vision for Raven Business Group is grounded in a larger
more encompassing vision. We believe that we have a moral
imperative to create a safe, healthy, prosperous world that
can be enjoyed by future generations.
act of responsible re-creation can be accomplished by accepting
responsibility for stewardship and by integrating sustainable
practices throughout all of our activities.
World Raven is working for
Imagine clean air everywhere. A sky absent of pollution
that causes asthma, respiratory diseases and that does not
obscure stars at night. An atmosphere that is not the recipient
of emissions from vehicles, industry and other sources.
Envision an atmosphere that is cleansed by forests and plants
that have been restored to their former abundance and function.
that carbon emissions have steadily declined. The global
thermometer is not rising, our ocean temperatures and levels
are not increasing, our permafrost is not melting and our
icepacks are not disappearing. Envision the reversal - perhaps
even the avoidance - of dramatic climate change.
plentiful, clean water. Oceans, lakes and rivers are recovering
after decades of receiving petroleum-laden urban runoff,
chemicals from hyper growing lawns and agribusiness, and
effluent from industry. Envision groundwater, lakes and
river that provide ample supplies of pure drinking water
of wetlands that cleanse
and of water
bodies that provide habitat for fish and re-creation.
rich productive earth that sustains our food-growing needs.
Topsoil is no longer vulnerable to erosion, nor impervious,
and is not the recipient of air-borne pollution from industry,
vehicles and other sources. Envision nutrient-rich soils
that are the foundation of organic-based cropland and integrated
a planet with abundant fish and wildlife. Habitats are no
longer compromised: steps that have been taken to protect
and rejuvenate air, soil and water resources. Envision the
control of invasive plant and animal species, a dwindling
list of rare, threatened and endangered species, and oases
and corridors providing for the return of wildlife to our
rural, suburban and urban habitats.
energy supplies that are safe, reliable and available. Coal,
petroleum and nuclear energy sources have nearly been phased
out because the magnitude of their economic, political and
environmental costs have been exposed and rejected. Envision
energy-efficient transit serving compact development, and
private vehicles that get 100-200 miles per gallon of cellulose-based
biofuels. Envision the smart use of supplies of solar, wind
and other renewable energy resources providing energy that
is not vulnerable to sabotage or war, reliably priced and
being the responsible stewards of our resources. We no longer
tolerate waste in meeting our needs. Envision going beyond
avoiding, reducing, reusing and recycling our natural resources.
Envision the thoughtful development of products that last
longer, that use fewer resources, that substitute abundant
materials for scarce, that can be easily dismantled and
reconstituted as new products.
development that creates special places. Land development
is no longer characterized by incremental projects that
separate places of work, living and commerce that require
travel. Envision safe, beautifully designed communities
and neighborhoods with complementary uses that foster resource
efficiency and encourage walking, interaction and a sense
nourishing food supplying our basic needs. Agriculture is
no longer dependent on petroleum-based fertilizers, pesticides
and herbicides that enter the food chain. Envision landscapes
populated with fruit trees and family and community gardens
and local farms growing better-tasting, organic foods and
producing the best part of our food.
an education system that builds the skills needed for creating
a sustainable world. Schools no longer operate as de facto
day care facilities that unintentionally sap creativity
by lecturing on inconsequential topics. Envision a universally
available education system that engages and inspires. Envision
schools that teach the skills needed to build a culture
of lifelong learning needed to transition into a 21st century
economy and sustainable society.
healthy people. Programs have eradicated famine, unsafe
water and eliminated debilitating disease across the globe.
Envision accessible, preventative health care that promotes
physical and mental wellness for all.
vibrant economies. Prosperity can no longer be promising
for a relative few at the expense of the many. Envision
transformed local, regional country and global economies
that reflect natural and human conditions, the advancement
of sustainable development and economic justice that is
predicated upon equal opportunity.
Imagine vibrant communities. Community cannot take root
where isolation, fear, disillusionment, intolerance, media-think
and us-them divides are the norm. Envision a world of hope
and possibility. A world where an individual's rights are
balanced with the right of all mankind. Envision a world
where sharing, engagement, inclusiveness, spirited dialog,
a culture of collaboration, and commitment to individual
and collective growth are the basis for our actions.
a greater connection created by a community - individuals,
families, businesses, places of worship, schools, governments,
unions, non-profit organizations and other entities - working
in concert to create a sustainable world. Imagine action
that produces a feeling of purposefulness that is at once
freeing and connecting.
special acknowledgement to the inspiration of Amory Lovins'
Imagine a World and John Lennon's Imagine.
Company Raven is working to become
We envision that by 2010 Raven Business Group will become
one of the preeminent consultancies that helps businesses,
non-profit organizations and governments plan and implement
sustainability policies, principles and projects throughout
Clients' results will be a powerful testament to our capabilities
in rapidly deploying sustainability principles that result
in greater profitability; improved quality of products and
services; efficient resource use; enhanced reputations;
attraction and retention of talent; innovation and the satisfaction
of contributing to the wellbeing of multiple stakeholders.
our consulting successes, inspiring speaking engagements,
networking and other media we will become recognized as
sustainability thought leaders.
time we will build an interactive network of clients, colleagues
and other collaborators in exchanging and discussing sustainability
concepts, and identifying, sharing and enhancing best practices
related to organizational; sustainability.